One of Canada’s most prestigious writing organizations has selected a local copywriter to represent British Columbia on its national board of directors.
Ryan Parton, who writes marketing copy for local businesses and operates Ryan Parton Writing Solutions, was named B.C.’s Regional Director of the Professional Writers Association of Canada (PWAC) in February.
“It really was a surprise and an honour to be chosen,” said Parton, who just returned from his first PWAC board meeting in Montreal last week. “I received some really positive feedback from the ideas I brought forward in Montreal. My next step is to introduce myself to PWAC’s B.C. members and to find out how I can best represent them at the national level.”
The Professional Writers Association of Canada is comprised of more than 600 of the nation’s top writers, including 110 in B.C. and three in the Comox Valley. Members of PWAC represent a diverse cross section of Canadian writers, including journalists, novelists and poets, but Parton is one of only a handful that specializes exclusively in writing marketing copy.
“Copywriting is unlike any other kind of writing,” said Parton. “You need to capture and hold the reader’s attention, and of course you have to convince him to hand over his hard-earned money.
“A lot of business owners will just put up a web site, print a brochure or run an ad without giving any real thought to the writing,” he added. “But it’s the writing that’s going to largely determine whether your marketing earns you money or costs you money.”
In light of Parton’s marketing expertise, his fellow PWAC board members were quick to name him co-chair of the organization’s Communications Committee. This committee is responsible for the maintenance of a members’ blog, as well as the production of PWAC marketing collateral.
Next up on Parton’s PWAC agenda will be the organization’s annual general meeting and national conference, which is being held in Toronto this summer.
To find out more about Ryan Parton Writing Solutions, visit www.ryanparton.ca or call 250-702-1103 for a free consultation. To learn more about PWAC, go to www.pwac.ca.
To learn more about my professional copywriting services, visit my web site at www.ryanparton.ca.
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