Executive Coaching Gaining Popularity in Comox Valley

Local professionals are starting to discover what the world’s top executives already know – that they can achieve their goals faster, raise their profits higher and take their careers further through executive coaching.

It wasn’t long ago that hiring a coach to improve business performance was regarded as a sign of failure – if you needed a coach, you must be in some sort of trouble. Today, however, executive coaching is a billion dollar industry, and corporations are increasingly making routine coaching a core component of executive development.

“Large corporations have realized that working with an executive coach is one of the simplest ways to improve productivity from their key personnel and achieve their organizational goals,” says Lori Hurst, a Certified Executive Coach based in the Comox Valley. “IBM had more than 60 coaches on staff as far back as 2005, and they’re not a company known for throwing away their money!”

Here in the Comox Valley and throughout Vancouver Island, says Hurst, more and more professionals are starting to use coaching to find creative solutions to new challenges, more effectively manage their time and increase their profits.

“Coaching is all about overcoming obstacles and achieving your goals while maintaining a healthy life/work balance,” says Hurst. “If you feel like you’ve reached a plateau, or you’re already successful but want to take that success to the next level, then an executive coach can help you get there.”

Lynne Brown, Chief Operating Officer of the United Way’s Central and Northern Vancouver Island division, hired Hurst last spring to help her through a turbulent transition period, and she’s been working with the Valley-based coach ever since.

“Our agency was in the process of expanding and it was difficult to focus our priorities and figure out where to put our energies,” says Brown. “There was so much coming at us from so many different directions that I was just a little bit frantic! The time with Lori really made me focus and forced me to think about my goals and priorities, and that was incredibly useful.

“Sometimes you need that outside person to hold you accountable,” says Brown. “Personally, I think it’s an excellent process that most people could benefit from. It’s a way of bringing yourself to where you want to be, and it’s worth every penny!”

To learn more about executive coaching and how it may benefit you or your company, call 250-898-5674 or visit www.LoriHurstCoaching.com.



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