I need your help everybody: Here's your backgrounder:
Boats have a bilge that collects water that needs to be pumped out (or else the boat sinks). Usually there is wasted oil mixed with this water that needs to be separated before dumping the water. Traditionally, boat operators have used absorbent pads or filters, which are then sent to a landfill where they continue to degrade the environment.
Now, let's say there's a new product (developed on Vancouver Island) that collects the oil and then stores it so that the oil can be recycled instead of tossed in a landfill. It's a bit more expensive upfront but it saves money in about 6 months by eliminating the need for pads and filters.
Now your questions: Especially if you're not a boat operator, does this interest you? If so, what part of the story interests you? If you were to read about it in a newspaper or magazine, what angle would you like to see taken?
To learn more about my professional copywriting services, visit my web site at www.ryanparton.ca.
Tuesday, October 20, 2009
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- Ryan Parton
- I'm a professional copywriter and marketing strategist based in the Comox Valley, on beautiful Vancouver Island. A graduate with distinction of Concordia University’s School of Journalism in Montreal, I've been writing professionally for more than a decade. I relocated to the Comox Valley in 2002 and continued to work as a freelance writer and copywriter before becoming Marketing Coordinator for Comox Valley Tourism. In June 2008, I took my talent as a professional copywriter to the next level with the establishment of Ryan Parton Writing Solutions. Since then I've helped many small businesses, corporations and organizations perfect their marketing materials and business communications and obtain the exposure they deserve. I'm a member of the Professional Writers Association of Canada and the Comox Valley Chamber of Commerce. I still write for a variety of Canadian newspapers and magazines and am a regular contributor to In Focus Magazine. I live in the Comox Valley with my wife Sarah and my son Spencer.
I think what is interesting is the invironment side of it. It's also interesting that people would stick to something cheap up front because it's easier rather than investing a bit more to do so much good down the road. If this product is out there, why isn't it being used? And why would the government allow all this polution to happen? I'm just ramblin'. Good luck!
ReplyDeleteThanks Mag! What I'm trying to do is come up with some media "teasers," some brief (one paragraph) blurbs that will hopefully convince various media to run an article on the product. So I'm trying to get various opinions of different angles that would fit various markets.
ReplyDeleteI would like to see a day (week/month) in the life of an average sized boat, to see the potential impact it may have on the environment of a specific location. It would be nice to see the numbers behind how a filter would be cheaper in the long run for the owner of that boat.
ReplyDeleteThe Canadian government employed some regulations concerning ballast water, it could be interesting to see if/how that has made a positive impact as a comparison for bilge water.
It would be great to see why boat operators would not switch, particularly if it meant saving money in a relatively short turn around. Is there a system for boat owners to refer to, or maybe some just don't know about it (some people aren't very curious...)
ReplyDeleteI like the Enviro side, but I think the human factor is what really gets people reading (we are just over saturated with moralistic sermons about saving the environment, and I believe in it!)
What's the local industry doing and what is our Government doing to incite operators to go green? Just my 2 cents. -penny
Thanks everyone for your comments!
ReplyDelete